You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts—as long as you’re honest. Take advantage of the fact that most modern content management and blogging systems allow you to time-stamp your post with the current time; or, you can choose the year, month, day, hour, and minute yourself. And you should!
Read MorePublish first, then edit and revise, for Google search success
Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re not convinced, don’t worry. The benefit of your friends and fans being your first readers is that you’ll get swift feedback if your premise is confusing or your metaphors are mixed.
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