We at Gerris are excited to be working with Spartan Race to launch their new fitness, racing, and competition product called Dekafit by connecting with online fitness influencers of all types, initially to let them know about Dekafit and, further, to invite them and their followers, friends, and subscribers to, first, the inaugural Dekafit competition in Denver, Colorado, inside the Pat Bowlen Fieldhouse on March 21—focusing especially on the States, Cities, and Towns in and around the event, including Colorado, of course, and Kansas, Nebraska, Wyoming, Utah, Arizona, New Mexico, and Oklahoma. We’re doing the same thing for the second Dekafit event in Dallas, Texas, on May 2, at the Cowboy’s Ford Center.
Read MoreGerris Corp proud to support Purple Project for Democracy with Pro-Bono Services
Led by NPR’s On the Media’s Bob Garfield, major media organizations, and major political and social institutions, Purple Project for Democracy was launched on July 3rd.
Read MoreHow NOT to pitch an online influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Read MoreInfluencer Marketing: Persistence is Fertile
With influencer marketing, if you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed.
Read MoreWhy are you so afraid of engaging online influencers?
I am still surprised that many companies don’t do influencer marketing, even today. My conclusion is that what is holding them back is fear. Simply put, online influencer outreach is scary.
Read MoreDetailed analysis of the perfect blogger pitch
Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.
Read MoreInfluencer outreach is more PR than social media
Long-tail blogger outreach is an amazing platform to both discover and engage with a multitude of natural allies and the people who are already talking about you
Read MorePromote your book with influencer marketing
I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Read MoreThe salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Every sale is an engagement ring that you’ve put on your prospect’s finger. The best salespeople in the world are wed to each and every one of their accounts. And, like marriage, you need to be on board for way longer than the honeymoon.
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