Led by NPR’s On the Media’s Bob Garfield, major media organizations, and major political and social institutions, Purple Project for Democracy was launched on July 3rd.
Read MorePeople are Already Talking About You Online
The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.
To quote the Cluetrain Manifesto, “markets are conversations,” and marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.